a question of semantics

Barrie has been quite taken with an article written by John Furnival, where he says that rather than think about an idea, you should make the idea happen. So he’s decided to try and do more and think less (The irony is intentional).

The first of these doing pieces is one of two things. It’s either a meditation on Semantic Noise — the cultural references that we take for granted and which are so much a part and parcel of our visual and textual lives we do not even register them until they are somehow made new again. It also references the nature of technological change. The introduction of a process as innovation, through to revolution, to ubiquity, to decline as newer technologies take over, then a slide into obsolescence. Until a gradual re-discovery and liberation once released from the needs of commerce.


It’s a two line sight gag.


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